![]() ![]() With infectious enthusiasm he reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Bargh takes us into his labs at New York University and Yale-where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.ĭr. John Gottman said was "the most important and exciting book in psychology that has been written in the past twenty years," Dr. John Bargh has conducted revolutionary research into the unconscious mind, research featured in bestsellers like Blink and Thinking Fast and Slow. ![]() John Bargh, the world's leading expert on the unconscious mind, presents a "brilliant and convincing book" (Malcolm Gladwell) cited as an outstanding read of 2017 by Business Insider and The Financial Times-giving us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior.įor more than three decades, Dr. ![]()
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